The phrase “beauty is in the eyes of the beholder” is such a cliché; however, it still is present today in a society where physical appearance and beauty have become overtly impressionable and often poses unattainable standards. For decades, the ideals of beauty have influenced generations with the images of youthful, thin models as the epitome of beauty. Now with social media many are influenced by others they see across the global screen.

Not anymore! It’s still true that beauty is in the mind of the beholder, as impressions and attitudes about aging, wrinkles and all, are changing through highly influential and interpretative sources in all parts of society. These sources support the increasing awareness and significance of self-love, self -care and physical & emotional wellness.

Changing the way, we think about aging starts with the way we talk about aging. That is why over the last several years Face2Face Skincare Naturals promoted PRO-AGING (not anti-aging) with the focus of understanding the physiological changes surrounding aging and aging of the face, and by offering products to support your own health and beauty. Pro-aging doesn’t mean a rejection of cosmetics and good natural skincare but rather a more targeted selection towards products designed to enhance the appearance at any age.

Starting in September 2022 and over the next several months Face2Face Skincare Naturals will add an ADVANCED LINE of four products to promote continued pro-aging for healthy skin, beautiful skin…naturally!

The first product to come into this new division is the Advanced Retinol Moisturizer w/2.5% retinol. A powerful cocktail of antioxidants combined with retinol to refine the appearance of lines, wrinkles and premature aging due to the damage of sun exposure. Retinol can also help minimize the appearance of pores, help manage blemishes and eczema, and can also help brighten skin and improve discolorations for the overall health of the skin. Hyaluronic acid, jojoba oil and shea butter in this natural moisturizer act as a moisturizing agent. This product replaces the Hydrating Retinol Cream and will be the same price but more at 2oz.

Also, a part of the new line is Advanced Firming Eye Cream, Advanced Enzyme Masque, and Triple Enzyme at-home Peel. Details on these products/ingredients later.

FINAL THOUGHT: It is important to embrace getting older, with age we become wiser. Living a healthy lifestyle, using natural skincare products, drinking plenty of water, getting enough sleep, and exercising regularly will give you healthy skin, beautiful skin…naturally!

“Wrinkles should merely indicate where smiles have been!” Mark Twain